Google Search Index Hiccup
Ever had your new [website] content show up great in Google's search results only to disappear a couple of days later? You may have tried resubmitting your sitemap repeatedly and making changes in how you publish your content, fearing the possibility your site isn't up to spec with Google's Webmaster Guidelines. A couple days later, you find your content has magically reappeared in Google's search results.
What causes this? In a nutshell, I don't really know. It's simply the pattern I've noticed in the short time I've been monitoring my new content ranking in Google searches. Initially I thought Google had blacklisted my newly published content for some reason, but that doesn't seem to be the case.
My research on this phenomenon hasn't turned up anything definitive as of yet. I read one person's speculation that this may be Google's way of trying to get webmasters to buy adwords in order to maintain a consistent place in the search results. Although there is a logic to that, I'm not sure I buy in to it. I can come up with several other logical theories as to why this happens but there's really no way to tell right now.
When my new content shows up in Yahoo, it seems to stick. In Google, it shows up well, then it disappears, then it's back again. When it returns to Google after being completely removed from their index for a couple of days, it seems to stick. It may take another day or two after that before it settles in to its (relatively) final search rank in the results.
I call this strange vanishing, reappearing act the Google Search Index Hiccup, or just Google Hiccup for short. This term has been in use by other webmasters for a while already - generally to describe how their search results move around in rank, rather than completely disappearing for a couple of days. If you're reading this, it has probably happened to your content too and you're seeking answers as to why.
I'm not going to spend much time talking about it anymore. This will (hopefully) be my last post about how my content temporarily disappears from Google's index. It's a bummer that it gets removed from Google's index just a couple days after publication, but oh well. After the G-machine is done doing whatever it does during its "hiccup", my content will return to the search results. The Google Hiccup will result in a greater degree of lost traffic when publishing content relevant to recent events or news, but at least I should get two good days of traffic from Google before disappearing for a bit. Guess that's just life on the net.