Wendy's Jr. Bacon Cheeseburger Review
I had a craving for a couple of Jr. Bacon Cheeseburgers. It's been a good two years or more since I've had one. I drove to a nearby Wendy's, ordered two of the burgers and a Strawberry Frosty Shake for my wife. The Jr. Bacon Cheeseburgers were priced at $.99. Good to know there is still a dollar menu available.
I wasn't expecting much. I mean it's fast food, prepared by teenagers making minimum wage, and not exactly served "fresh". As I was waiting for my burgers at the drive-thru, images of the commercial burgers played through my head, though I've rarely seen fast food burgers in person that looked as good as the ones on TV. Came close at a few McDonald's before. About two minutes after ordering, my burgers were handed to me in an open-top bag that was not folded closed, and I headed home.
I decided to take pictures of my burgers and compare them to the official Wendy's photos of the "same" burgers as seen on their website. As you can see, the real burgers don't look quite as appetizing as their commercial and website counter parts.
My burgers didn't look much like the advertised images, and they weren't served hot. "A hot 'n juicy, made to order Old Fashioned Hamburger." That's what it advertises on their website. I felt the burgers (still wrapped up) in the bag before driving home. They did not feel hot, or even noticeably warm. After the 5-minute drive home and 2 minutes of pictures, they were room temperature - not even lukewarm.
Now what does one expect, right? These burgers cost $.99 each, plus tax. Most people don't expect to get good food from a fast food joint - especially not from the $.99 menu. I generally don't, personally. Some places are better than others about that kind of thing. Wendy's scores very poorly in that area in my opinion. Why the false advertising though? Why is it allowed? Regardless of price, a "hot 'n juicy Old Fashioned Hamburger" is advertised. My burger was neither hot or juicy and didn't look much like the advertised image of the same burger. Look at the difference in size of the beef patty alone... or perhaps the bun sizes are different?
The point is, this is false advertising - widely accepted false advertising. Comedians joke about this kind of thing, as do many fast food goers in general. Isn't it odd that this kind of false advertising is just so accepted? It's probably due to the low cost of fast food and the fact that most people already know that what's served is rarely like what's advertised. Still, I've been to fast food chains where the food was actually pretty good and did resemble (or come close) the advertised images. Like I said, I think Wendy's is the worst offender in this department - at least the one's I've visited. It didn't used to be this bad - it's gotten worse over the last 15 years or so.
It will probably be some time before I crave a Wendy's burger again. Seems like every time I eat a burger there, I remember why I haven't wanted to in such a long time. Yet memories of not-as-crappy food from many years ago linger for some reason. For the record - I ate both burgers. They weren't great, but I was hungry and it was food.
The Strawberry Frosty Shake was pretty good according to my wife. She rather enjoyed it. The shake wasn't served "hot 'n juicy" either though. :-P